Excellence, therefore, is not an act but a Cultural: Think Scalability, with Each New Convert 3. Pipeline not Straight: Think Social at All Stages Strategy on Forest, Not Trees: Don’t Forget Strategy 6. Executive Not Helming Ship: Find One, Feed Data 5. Company Slow, Social Fast: You, Start Small 4. Top 5 Things You Must Do on Facebook or You Will Die 19 Is Focused on the Trees, Not the Forest 6. Use small pilots and data to fuel their support.
Tip: Start with the highest exec you can get on your side. Your execs should have removed that already. THAT Good Social is a cultural phenomenon, not a marketing tactic Change across the organization If you see a obstacle – that’s a problem. Your Executives are Not Helming the ShipĬompany needs you, but doesn’t understand you Glaciers make permanent changes, but need time Pull the Glacier, don’t push against it Tip: Your enthusiasm is your greatest asset and weakness.
– Pop-Up Adds) If you are thinking “exponential gains,” you are going to be disappointed Tip: What can you do to “raise above the fray?” What is different about you? - Don’t try to compete the way everyone else does - 11įast. The social landscape is really crowded The “gold rush” is over (e.g. How would I / You react to what you are marketing? 7 Underneath your Feet You have to acknowledge the shift Time to start listening Doing the same thing – but doing it on Facebook – is not going to work Tip: Start with Empathy. The Customer’s Expectations have Shifted.
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